Badger Outdoor Consulting
Outdoor Advertising Strategy and Solutions


About our owner


Owner and President

Paul Sara

In 1976, Paul began his career with billboard company, Foster & Kleiser, as a real estate representative in their Milwaukee branch. He worked his way up from there, becoming real estate manager in Milwaukee and Baltimore, leasing team lead in Houston, and eventually general manager and president of branches in Chicago and Milwaukee for multiple organizations, including Patrick Media Group, Eller Media, and Clear Channel Outdoor. Paul established Badger Outdoor Consulting in 2018.

With diverse experience in both geography and functional areas over the years, Paul commands a broad spectrum of knowledge for the outdoor advertising industry. Companies, investors, and agencies have sought Paul’s expertise for a variety of assignments ranging from plant development to sales strategy advice to acquisition due diligence and beyond.

Paul has also served on multiple boards and steering committees for community and educational organizations, including the Better Business Bureau of Wisconsin, Educational Credential Evaluators, the College of Business and Economics at the University of Wisconsin-Whitewater, Ronald McDonald House Charities of Eastern Wisconsin, and Kathy’s House.



University of Wisconsin-Whitewater
B.S., Business, Finance and Economics

Experience Includes

• President, Milwaukee Division, Clear Channel Outdoor
• V.P. and General Manager, Chicago Division, Patrick Media Group
• Real Estate and Leasing Manager, Houston Division, Foster & Kleiser
• Real Estate Manager, Baltimore Division, Foster & Kleiser